Current Issue

Fighting the Rubber Ducky Rule, Again
Features
Robert Nigh was only 8 years old when his father passed away, leaving him and his 15-year-old brother Randy to keep the Vernon County family farm running. Fifty-five years later, LIRR Family Farms in Viroqua has survived all of the challenges of Wisconsin farming, plus a destructive barn fire just a few years ago. But

Blooms of Hope and Happiness
Wisconsin Favorites
These sunflower fields have special meaning. Few things brighten up life like a sunflower in full bloom. This tall, sturdy plant with the cheerful golden flower that keeps its face toward the sun just seems to exude happiness and optimism. It’s fitting, then, that the National Garden Bureau designated 2021 as the Year of the

Will Power
Features
Pierce Pepin Intern Wins $10,000 National Scholarship The National Rural Electric Cooperative Association (NRECA) announced Will Tuchtenhagen, River Falls, has been selected as the winner of the top scholarship awarded by the Glenn English National Cooperative Leadership Foundation, earning the River Falls native $10,000. “Will is a great representative for the youth and future leaders

It’s Finally Here!
Web Exclusive
Over the past year, we have authored, posted, podcasted, and presented on broadband to anyone who would listen. I am happy to announce, it’s finally here! On July 14, we launched our broadband subsidiary SwiftCurrent Connect: Broadband Powered by PPCS. The response we have received over the past year has been nothing short of amazing.

Reliable. Affordable. Accessible. IIII
Co-op Difference
Continuing our discussions from the last three months, we now look more closely at what it will take to achieve carbon pollution-free and fossil fuel-free electricity production for Wisconsin’s electric cooperatives. We know we need to replace approximately 900 megawatts of coal and 75 megawatts of natural gas-produced electricity with non-carbon producing sources by 2050

In Memory: Vernon Gisenas | Torud Named Barron Electric GM | Schaefer Named Jump River Interim GM | Biden in La Crosse | PSC Considers New Cert. for Cardinal-Hickory Line | Curtis Wynn New NCB Board Member | In Memory: Dean Baldwin
News Briefs
In Memory: Vernon Gisenas Oconto Electric Cooperative Director Vernon Gisenas, 69, died June 25, at his home in Beaver. Gisenas represented the members of District 1 on the Oconto Electric board since 2009 and had been a co-op member for more than 40 years. Gisenas owned a logging business and deer farm since 1993, and